We Accept Outside Prescriptions!
VisualEyesHomePageHeader_EyewearButton VisualEyes based out of Ankeny Iowa, IA 50023
VisualEyesHomePageHeader_RepairButton VisualEyes based out of Ankeny Iowa, IA 50023
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Dr. Negrete O.D. available for eye exams.

Charles Ericson, Owner

Charles Ericson, Owner

About Us

At VisualEyes in Ankeny, we want you to “Love Your Eyewear.” We strive to provide you with an array of choices for all of your prescription and non-prescription eyewear needs. Here at Visual Eyes, we offer a variety of fashion and designer eyewear frames, repairs and adjustments on current eyewear and eyewear for sports and safety.

My name is Charles Ericson, and I opened VisualEyes to serve the people of Ankeny and Central Iowa by offering a huge selection of frames, contact lenses and specialty eyewear. With over 35 years of experience in the optical business, I have had the pleasure of working with some of the finest ophthalmologists from the Des Moines and Ames areas. I have also maintained an active membership in the Opticians Association of Iowa. Stop by VisualEyes in Ankeny today, just don’t forget to bring your prescription!

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We Accept Outside Prescriptions! Check back soon for new promotions!


We accept many insurance plans including…

AvesisInsurance VisualEyes based out of Ankeny Iowa, IA 50023
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DavisInsurance VisualEyes based out of Ankeny Iowa, IA 50023
EyeMedInsurance VisualEyes based out of Ankeny Iowa, IA 50023
AvesisInsurance VisualEyes based out of Ankeny Iowa, IA 50023

Frequently Asked Questions

Notice: Federal and State law requires, upon completion of an eye exam a licensed person shall furnish patients with a copy of their eyeglass prescription.

Q: What is the best way to protect my child’s eyes while playing sports?
A:  Sport specific eyewear should be a required piece of equipment for all participants of any sport, whether the participant wears a corrective prescription or not. Using normal street eyeglasses or sunglasses will not provide adequate eye protection. Studies actually show participants have a more severe risk of eye injuries using street wear for sports than those not using any eye protection at all.

Sporting and recreational activities account for more than 600,000 eye injuries per year and 42,000 of these injuries require emergency room attention; 90% of these injuries could have been avoided if proper eye protection would have been used.

Sport specific eyewear is designed to protect the eyes and must meet specific minimum US standards for optimum eye safety. The lenses must be made of a high impact Polycarbonate or Trivex lens material that will not shatter on impact and the frames must be designed to hold the lenses in the frame in case of impact.  The Polycarbonate and Trivex lenses used in sports glasses give 100% protection against Ultra violet A and B light and are also available in photochromic lenses that will darken in the sunlight and lighten indoors.

Your child wears a helmet, pads, and guards to protect against injuries.  Don’t forget to protect his eyes.

Consult your Optician for options that can protect those precious eyes from injury.

Q: I spend a lot of time at my computer and close tasks, I just can’t see comfortably through my glasses while working, I get tired and have discomfort in my neck and shoulders.
A:  If your eyeglass prescription is current, the problem may be Computer Vision Syndrome (CVS) and complicated by the design of your lens.  Bifocal lenses are designed primarily for distance or near vision. You may be compromising your vision when doing tasks at an intermediate distance.   If you use over -the -counter reader glasses, you are meeting your near vision needs but still compromising your intermediate vision.   Both of these situations require you to continually adjust your posture or strain your eyes to meet your vision needs causing visual and physical discomfort. Using a lens specifically designed for computer use or visually intensive work can reduce neck, shoulder and eye strain while increasing the usable visual area.  This can be done with a progressive lens uniquely designed for personal work space.  If you compliment your lens with an anti-glare coating you will also reduce unwanted glare and reflections in the lens.  With task specific eyewear, your work and hobbies can be more comfortable, productive and relaxing.
Q: I try on frames and nothing looks good on me.
A:  It’s not uncommon to struggle picking out that just that right pair of eyewear. Like any other article of clothing or fashion accessory you want that item to portray your personality, fit perfectly and be versatile.

When looking for frames I am asked “what shape should I wear?’’ The question is common, look beyond just the shape of the frame. Face shape is one consideration to a cosmetically and mechanical good fit of eyewear. Like clothing, hair styles and accessories you want your eyewear to fit you. Look for natural physical characteristics and use them to pick a frame which compliments you. When you are shopping for that new frame, consider your skin tone color, your check bone line and eyebrow line, hair style, length and width of nose and where your eyes are positioned in the frame. Look for a full eyewear package which enhances you as a person. Always include your personality and profession in the decision.

The optician also should discuss the impact of your prescription. The power of the prescription impacts the lens thickness. Frame sizes and shape will impact the cosmetics of the lens. Today there are many lens options available to cosmetically improve the frame and lens relationship. New technology in lenses produces thinner, lighter weight lenses. Adding a high quality anti-glare coating to your eyewear not only makes you look good, it will make you feel good.

Take the time to find that perfect pair of eyewear that compliments you. Don’t just settle for “this fits your facial shape”. Look for a complete, complimentary pair of eyewear and have fun shopping!

Q: What color of lens should I get in my sunglasses?
A:  Today we have many options available to enhance and protect our vision.  Your need or use will determine the color for your sunglasses. Take into consideration what your main activity is when wearing sunglasses and what time of day you will wear your sunwear.  All sunglasses need to protect your eyes from UVA and UVB light.

Generally sunglasses are gray or brown. These colors normally work well during bright daylight. If your activity is in the early morning or towards dusk, a lens color such as rose or amber will enhance your surroundings.

Photochromic lenses, often known as Transitions, change depending on light conditions, inside they are clear, outside the lenses darken. These lenses do not darken while in the car.

To reduce glare a polarized lens is suggested. Polarized lenses block 100% of UVA and UVB rays. Other lens options available are mirror coatings on the front of the lens which reduces light coming thru the lens by reflecting it back out and anti-glare coating applied to the back side of your lenses which will eliminate bounce back light from behind.
Like prescription eyewear, task specific lenses may be needed; one pair of polarized gray lenses for the lake, an amber lens for biking on the trail in the woods, and a non-polarized green lens for pilots.  Many options and combinations can be customized to optimize your sunwear. Ask your optician to show you the differences and benefits in sunwear lenses.

Q: I got new eyeglasses but I can see better out of my old pair!
A:  You received a complete vision exam and you’re excited to see the world crystal clear through new eyewear, instead you cannot see any better than you could with your old pair, maybe worse. Let’s assume that your vision was able to be improved and that there are no medical problems.  Chances are your eyeglasses may need to adjust to your face, your lenses may need to be redesigned, or your prescription might need to be remade with a different material.

There are three common areas that may cause your vision not to be acceptable.

The adjustment: If a frame is improperly adjusted the optical power of the lenses will be affected, this can cause an increase or decrease in prescription power.

The measurements: When you ordered your eyewear, the optician took measurements that line up the center of your lenses to your eyes. If these points are not correct you will feel discomfort and lose performance of the lenses.

Lens material and design: Optical lenses can be made out of different materials with different optical qualities. Lenses can also be designed differently and still have the same prescription power. If the new lenses are not consistent with the old material and design you had, adaptation to the new prescription may be difficult.

Changing eyewear should go smoothly, if it doesn’t ask your optician to evaluate the fit, the measurements and the differences between your old pair and your new pair. If a resolution cannot be found, return to your Ophthalmologist or Optometrist for a reevaluation.

VisualEyesLogo VisualEyes based out of Ankeny Iowa, IA 50023
AddressIcon VisualEyes based out of Ankeny Iowa, IA 50023

324 S. Ankeny Boulevard
Ankeny, IA 50023

HoursIcon VisualEyes based out of Ankeny Iowa, IA 50023

Monday: 12:00pm - 6:00pm
Tuesday: 9:00am - 6:00pm
9:00am - 6:00pm
Thursday: 9:00am - 6:00pm
Friday: 9:00am - 5:00pm
Closed on Saturday & Sunday

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We Accept Outside Prescriptions!

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    You will love your eyewear, call us today!